BenQ Corporation is a Taiwanese multinational company that sells and markets technology products, consumer electronics, computing and communications devices under the “BenQ” brand name, which stands for the company slogan Bringing Enjoyment N Quality to life. Its principal products include TFT LCD monitors, digital projectors, digital cameras, and mobile computing devices. BenQ’s head office is located in Taipei, and the company operates five branch offices in the Asia-Pacific, Europe, China, Latin America and North America, and employs over 1,300 individuals. The “BenQ” brand is present in more than 100 countries worldwide. The BenQ Group was founded on April 21, 1984, and is an IT company acting worldwide. The headquarters are located in Gueishan, Taiwan. The multinational Group employs 18 000 employees in more than 70 countries. In 2005 the main sales areas had been in the Americas (35%), Europe (28%), Asia, Pacific, Africa, Middle East (together 19%) and China (18%). The Taiwanese BenQ tries to operate according to its name, which stands for the vision Bringing Enjoyment and Quality to Life (BenQ). The Chairman is Kuen-yao Lee and the president is Sheaffer Lee. Both of whom are Taiwanese business man. The BenQ Group consists of 11 companies that work independent but share resources and profit from synergy effects. The different companies are AU Optronics Corporation, Darfon Electronics Corporation; Daxon Technology Inc; Wellypower Optronics Co. Ltd. Raydium Semiconductor Corporation; Airoha Technology Corporation; Cando Corporation; Darwin Precisions Co. Ltd, BenQ Corporation; BenQ Hospital and BenQ Guru Software Co. Ltd.