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Razer, Inc. is a company based in California. It was founded in 2005 by Min-Liang Tan and Robert Krakoff, in San Diego. The two, who were (and still are!) avid gamers, established Razer in order to design and create high-quality gaming products, which aim to meet the ever-growing demands of one of the toughest and most unfogiving communities on or offline – gamers. Razer’s motto is “For Gamers, By Gamers”, and that is exactly what the two founders had in mind. It is a mini-maxim and mission statement rolled into one. Tan and Krakoff started working together back in the 1990’s, when Krakoff was working as a manager of Karna LLC, a technology licensing company. Krakoff brought Tan on as an outside consultant, since Krakoff was looking to explore the possibilities of high speed tracking technology. He realized that Tan could provide the company with vital (albeit somewhat informal) ideas and suggestions from a hardcore gamer’s point of view, and knew that that kind of insight is invaluable to a company which is looking to expand into the gaming world. Karna released the Razer Boomslang gaming mouse in 1999, and it took the gaming world by storm. It became a standard, and was held in very high regard by both the gaming industry and gaming community. Soon after that, the dot com bubble burst – hopes were dashed, dreams were shattered, and Karna was shut down in 2000 after encountering financial difficulties. However, Krakoff and Tan did not give up on their desire and shared ambition of designing unique products for gamers. In 2005, the duo got together again, acquired and subsequently revived the Razer brand, and established the company.